Time-based Communication

Final Post

dgelb — Thu, 03 Apr 2008 03:19:31 +0000

As a final post in your design blog, reflect upon the course and its outcomes for you as a designer.

What have you learned and how do you think it relates your design eduction? Are there things you learned that were useful? Is there anything you wished you learned about that wasn’t covered?

What is your concept of the role that time-based communication as it plays within the design field? How is it different/same from other design specialties?

Post a response to any/all of the above or anything else that you think captures your current ideas on time-based design.

P3: DVD Package (20%)

dgelb — Fri, 14 Mar 2008 16:24:14 +0000

As a final project for the term, each student will plan and develop a DVD package that captures selected work from the term.

This assignment consists of a packaged submission of class work from P1, P2 or personal work accessed through a DVD menu

Objectives

To use design knowledge and techniques for presentation of time-based projects
To structure and assemble media for effective user experiences
To produce a creative portfolio package for promotional purposes
To learn the basics of DVD authoring using DVD Studio Pro

Specifications

DVD with a menu for selection of video work, DVD label and jewel box to include:

A 10-second opening title sequence with the basic information of the course:
- YSDN 3009 Time-based Communication, Winter 2007, Title (eg. Counting Leader)
After the 10-second opening, followed by a DVD menu with links to the work from assignment #1 or #2 plus the credit link. The menu will contain sub-menus to link all work in an effective interactive structure
Credit link should contains following information:
- Creator’s name
- Course/section
- Project title
- Instructor’s name
- York/Sheridan Joint Program in Design
- Acknowledgments
- Yourname©2008

Final Deliverable

DVD disc for NTSC video output in a designed package

Due Date

Monday April 7 by 12noon

Twisted Films by PES

dgelb — Sun, 09 Mar 2008 19:43:06 +0000

The Home of the Twisted Films by PES is a delightful showcase of low-fi films and photography with a hand-made quality. These films (not video) hearken to a pre-digital era but make clever reference to lots of contemporary issues like politics, culture and technology. Much of the hardware seems to be household objects that are superbly transformed into trains, buildings, planes and brains.

Lots of the best work seems to be expressive and not client driven but recently shot commercials for Diesel, Bacardi and Coinstar.

PES is based in Harlem, New York.

VFS Bridesmaid Guide

dgelb — Sun, 09 Mar 2008 19:35:26 +0000

These students from a Motion Design class the Vancouver Film School have nicely blogged about the creative process in making their short video Bridesmaid Guide . Stills, animatics (we called them audio storyboards) and lots of production process work is presented and annotated to create a story. The team has been using the blog to post and remind themselves of work completed and needing completion…sort of a workspace similar to our projects.

Here is the A Brief Guide About Bridesmaids final

Depth Cues

dgelb — Mon, 03 Mar 2008 18:50:02 +0000

space/position:the frame in which an image is located on the x-y axis
size:is closely relatd to our ability to determine an object’s distance. Distance is related to space and helpsin our perception of depth. Sixze also is related to scale and mental attention.
color:closer–> warm, high contrast color; far–> cool and neutral tone colors
lighting:The light’s brightness and position create shadows that the viewer notices, indicating an object’s volume and gives another depth cue.
textural gradients: The ridges appear closer together as the viewer moves away
interposition/layering:the placement of on object in front of another to give the illusion of depth. foreground vs background
time: refers to the first element a viewer sees in a frame; establishes an initial picture in the viewer’s mind
perspective:
- illusionary perspective is achieved through size, color, lighting, interposition, and linear perspective
- geometrical perspective occurs when near figures in the lower portion of the picture and objects farther away higher in the frame on a vertical line above the near object
- conceptual perspective: a compositional trait that relies on a more symbolic definition of depth perception than the other types of perspective
  multiview–> transparent, x-ray; and social–> stereotype for important people larger in size…
- speed perspective: near objects move fast, objects move slow seem further away
- atmospheric perspective: near objects seem clearer, blurred object and images seem futher away

Project 2 Class Extension

dgelb — Mon, 03 Mar 2008 18:08:58 +0000

Due to a popular uprising, the due date for Project 2 has been extended by one week.

Now due on Mar 17

But with this extension, you are expected to show evidence of your project progress both in class and on your blog.

PSYOP Design, NYC

dgelb — Mon, 03 Mar 2008 01:49:23 +0000

PSYOP is a studios in NYC that specializes in broadcast design with some great time-based work and was featured in Design Life Now at the Cooper-Hewitt Design Museum .

“What is the place of graphic design within the worlds of advertising and animation? Each of these realms has its own visual tradition, business culture, and technical methodology. Surprising results, however, emerge when design takes the lead in an ad campaign or an animated spot, as evidenced by the painterly work of PSYOP“

Another great painterly work of PSYOP is the Guiness dot spot that that creates a curious and visually evocative narrative. Who is that familiar talent behind the voice-over ?

Canadian Armed Motion Graphics

dgelb — Sun, 24 Feb 2008 19:23:31 +0000

The Canadian Armed Forces are marketing their recruitment drive on the web with some eye-catching motion graphics. Its interesting because there seems to be an emphasis on Aboriginal imagery with the Canadian Natives as there primary targets for new recruits. Also, if you have seen the American Forces campaigns, the design approach is much more straightforward and conventional…looks as if it might appeal to the gamer-types. You wonder if the American spin doctors might conjure up some Afro-American or Latino-type themes to reach these communities to shore up their own over-stretched troops?

Is there a cultural difference here in how we view our armies? Or does this point to another marketing campaign with flashy packaging?

Audio Narratives and Storyboards

dgelb — Fri, 22 Feb 2008 16:34:08 +0000

After a much needed and elongated break from class, we are back at it next week working on Project 2: Technology and Culture . Next class on Monday we will look and listen to your audio storyboards that you have crafted over the break. Remember that this script needs to tell your story (intro, middle and conclusion) in approximately 3 minutes.

Audio Narrative examples:

Audio Storyboards:

Time-based Information

dgelb — Sun, 03 Feb 2008 16:15:49 +0000

In last class, we watched the Machine is Us/ing Us and Information R/evolution by Michael Wesch as inspiration points for thinking how time-based media can be used to convey information. These video pieces make good use of narrative using visual design and motion to create a compelling information piece. We can look at these videos as inspiration for developing our own narratives for Project 2 .